Many companies are racing to get at the apex of SEO ranking, but what is SEO, how is it beneficial, and how you can be a certified SEO professional? Let us understand this in this article.
SEO or Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. It is basically a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This is very beneficial for companies to get maximum traffic to their website. There are basically three methods of SEO namely Getting indexed, Preventing Crawling and Increasing prominence.
There are sure benefits when you optimize you website pages as per the search engines, few of them to mention are in comparison with Adwords and PPC the SEO ensures Low Cost, It ensures definite increase in traffic, then it also provides higher creditability, better ROI, and many more.