Pay Per Click or Cost Per Click is one of the widely used internet marketing strategy that is used to direct traffic to websites. In this model the advertisers pay the publisher i.e. typically a website owner whenever the ad is clicked. In other words, “it is the amount spent to get an advertisement clicked”. Websites using the PPC ads displays an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. These advertisements are called sponsored links or sponsored ads, and appear around the results on search engine results pages, or anywhere a web developer chooses on a content site.
The main purpose of PPC marketing is to evaluate the efficiency and cost-effectiveness of internet marketing. Clicks are one of the ways to measure attention and interest. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Website owners now-a-days make online marketing campaigns to generate revenue and attract traffic to their website.
With the increasing competition the demand for the Pay-per-click marketing specialists are also growing and the Pay-Per-Click (PPC) Marketing Online Training Program will ensure your advertising campaigns are designed for success from the very first impression. At NetTech India, one of the leading software & networking training institute, you can take the Pay-Per-Click certification. It takes you through a step-by-step process of setting up a PPC campaign from scratch. It will help you learn how to setup a PPC campaign on the two most popular services, Google AdWords and Bing Ads. Going further it takes your knowledge of PPC to the higher level by teaching you how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
The Benefits of taking this certification are:
- Develop a strong understanding of paid search, including how to utilize Google AdWords and other tools and strategies to reach marketing and revenue goals.
- Apply proven methods to your advertising campaigns, making them versatile and measurable.
- Receive a credential and valuable skills in less time and money than a degree would require.
- Be recognized for your expertise and commitment to evolving your skill set.
After this certification you will be able to write your ads, develop landing pages, and use ad groups, review case studies and how different PPC campaigns work for other marketers, implement a step-by-step process, including execution, measurement, and optimization, Track clicks and ROI to determine the success of each campaign, etc.